Course

Business Administration - International marketing and management

Academic Degree

Master of Arts (M.A.)

Standard period of study

5 Semester

Study start

Summer and winter semester

Admission restriction

Restricted Admission

Form of study

Institute

Central

Study location

Mülheim an der Ruhr

Accreditation

Accredited

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Ein Bild von einem holographischen Globus vor einem blauen Hintergrund. viele kleine Punkte umkreisen den Globus mithilfe von Linien

"International marketing and management is a versatile master's degree programme with great career prospects."

"Marketing holds a crucial role in today's globalized economy. The Master's in International Marketing is designed in alignment with these advancements, seamlessly integrating the program's content with international events. Aspiring marketing experts should not only excel in foreign languages but also possess a deep understanding of the international economic landscape, enabling them to act and communicate effectively in intercultural contexts."

Studierende sitzen in einem Computerraum und verfolgen eine Präsentation mit Finanzdaten und Diagrammen. Eine Person steht vorne und erklärt die Inhalte, während auf den Monitoren Charts und Tabellen zu sehen sind. — © daniela patricia fotografie

What you can expect

Part-time and flexible study programme
Practical training on a modern campus
Marketing knowledge for the international target group (community)

How can international markets be analysed from different marketing perspectives?

How can international marketing strategies be derived?

How can companies develop internationalisation strategies?

How can market research methods be applied?

How can customer relationships be understood in international marketing management?

If you are interested in answering these questions, then you should apply for the Master's programme in International Marketing Management! The professors and lecturers are experts in their field, have close ties to the business world and can incorporate this experience into a practical course of study.

Eine junge Frau präsentiert in einem Besprechungsraum vor einer kleinen Gruppe. Sie zeigt auf eine Folie mit einem Managementzyklus auf einem Bildschirm, während vier Kolleginnen und Kollegen aufmerksam zuhören. Auf dem Tisch liegen Laptops und Tablets. — © daniela patricia fotografie

Programme content

Consolidation of general business administration knowledge
Specialisation in International Marketing Management
Examination regulations, module handbook & study plan

A large number of German companies are active on international markets and, conversely, Germany is an important sales market for many international companies. This specialisation takes a closer look, for example, at how consumers behave in international markets or which international marketing decisions should be made and how. This is covered in the modules

International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management.

Business administration modules such as Human Resource Management, Strategic Management or Project and Process Controlling prepare students for working in management positions.

Prerequisites for the programme include a very good command of English (according to the Common European Framework of Reference for Languages, level B2), as some of the teaching material is written in English. The language of instruction is German. Two of the four specialisation modules are in English. Final module examinations are also written in English.

Your study program

The detailed study plan (Studienverlaufsplan) for this degree programme is only available in German.

You can access the full semester overview on the German programme page.

View study plan (German)

What you need to bring along

Completion of at least seven semesters of professionally qualifying studies in an engineering degree programme
At least 210 credits must have been earned, of which at least 96 credits must be in engineering modules in civil engineering
Bachelor's graduates who have fewer than 210 credits must complete modules equivalent to a Bachelor's degree (learning agreements) by the time they register for the Master's thesis

Further Admission Requirement:
Proof of proficiency in the German language equivalent to reference level C1 or higher as defined by the Common European Framework of Reference for Languages (CEFR). All degree programmes are taught in German.

Accepted certificates:

DSH level 2 or 3
TestDaF level 4 or 5 (all four parts)
Goethe-Zertifikat C1 or C2
Deutsches Sprachdiplom (DSD II)

Application process

The application phase for the admission restricted Master’s degree programmes for the coming winter semester begins on 01. May 2025 and ends on 01. August 2025.

The application deadlines for this degree programme can also be found on our website (note: the website is only available in German).

If you have any questions regarding your application, please contact our application support team at bewerbung@hs-ruhrwest.de.

What our students say

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What our students say

Are you currently employed, if so, at which company and in which position? Yes, I work for ARAG SE in Human Resources and am a Payroll Specialist there.

Why did you choose the Ruhr West University of Applied Sciences and the Business Administration - International Marketing Management programme? Having already completed my Bachelor's degree while working, I also wanted to do a part-time Master's programme. What particularly appealed to me about the dual study programme in International Marketing Management was the mix of different modules from business administration in combination with the wide range of elective options, such as labour law. This allowed me to set my own specialisations, which will help me in my daily work and in the future.

Do you have any tips for first-semester students or prospective students? The study letters (whether printed or digital) help with every module: they refresh the necessary basics and present the content of the respective module. They are therefore perfect for preparing for the lectures and exams.

-Maria Weber

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What our students say

Are you currently employed, if so, with which company and in which position? I am currently working as an area salesman at Pelzer Fördertechnik GmbH. We sell Linde industrial trucks.

Why did you choose the Ruhr West University of Applied Sciences and the Business Administration - International Marketing Management programme? Building on my bachelor's degree specialising in sales and marketing and my professional work in sales, I would like to expand my knowledge and broaden my career opportunities to include an international perspective.

Do you have any tips for first-semester students or prospective students? I don't have any great tips. I read up extensively on the HRW website and found all the information I needed there. All open questions were also clarified in the first lectures when I started studying.

-Dennis Drehmel