Business Administration - International marketing and management
- Joint degree program
"International marketing and management is a versatile master's degree programme with great career prospects."
"Marketing holds a crucial role in today's globalized economy. The Master's in International Marketing is designed in alignment with these advancements, seamlessly integrating the program's content with international events. Aspiring marketing experts should not only excel in foreign languages but also possess a deep understanding of the international economic landscape, enabling them to act and communicate effectively in intercultural contexts."
What you can expect
- Part-time and flexible study programme
- Practical training on a modern campus
- Marketing knowledge for the international target group (community)
How can international markets be analysed from different marketing perspectives?
How can international marketing strategies be derived?
How can companies develop internationalisation strategies?
How can market research methods be applied?
How can customer relationships be understood in international marketing management?
If you are interested in answering these questions, then you should apply for the Master's programme in International Marketing Management! The professors and lecturers are experts in their field, have close ties to the business world and can incorporate this experience into a practical course of study.
Programme content
- Consolidation of general business administration knowledge
- Specialisation in International Marketing Management
- Examination regulations, module handbook & study plan
A large number of German companies are active on international markets and, conversely, Germany is an important sales market for many international companies. This specialisation takes a closer look, for example, at how consumers behave in international markets or which international marketing decisions should be made and how. This is covered in the modules
International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management.
Business administration modules such as Human Resource Management, Strategic Management or Project and Process Controlling prepare students for working in management positions.
Prerequisites for the programme include a very good command of English (according to the Common European Framework of Reference for Languages, level B2), as some of the teaching material is written in English. The language of instruction is German. Two of the four specialisation modules are in English. Final module examinations are also written in English.
Your course of studies
What you need to bring along
- Completion of at least seven semesters of professionally qualifying studies in an engineering degree programme
- At least 210 credits must have been earned, of which at least 96 credits must be in engineering modules in civil engineering
- Bachelor's graduates who have fewer than 210 credits must complete modules equivalent to a Bachelor's degree (learning agreements) by the time they register for the Master's thesis
Further Admission Requirement:
Proof of proficiency in the German language equivalent to reference level C1 or higher as defined by the Common European Framework of Reference for Languages (CEFR). All degree programmes are taught in German.
Accepted certificates:
- DSH level 2 or 3
- TestDaF level 4 or 5 (all four parts)
- Goethe-Zertifikat C1 or C2
- Deutsches Sprachdiplom (DSD II)
Application process
The application phase for the admission restricted Master’s degree programmes for the coming winter semester begins on 01. May 2025 and ends on 01. August 2025. Applications can only be submitted online via our application portal.
If you have any questions, please contact the application support team.
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