Prof. Dr. Lijun Tang
Wirtschaftsinstitut
Email:
lijun.tang@hs-ruhrwest.de
Telephone:
+49 208 88254-353
Programme Director: International Business – Emerging Markets | Field of expertise: Intercultural Communication and Country Analysis
Person
Prof. Dr phil. Lijun Tang is a qualified linguist. He studied General Linguistics, German Studies, and Sinology at Shanghai International Studies University and the University of Bonn. He has taught at both universities and worked in various industries in China and Germany. Since 1 September 2010, he has been a member of the Institute of Economics. He is Professor of Intercultural Communication and Country Analysis and serves as Programme Director for International Business – Emerging Markets.
The best way to reach me is by email at lijun.tang@hs-ruhrwest.de.
Prof. Dr Lijun Tang is a member of the German Council on Foreign Relations (Deutsche Gesellschaft für Auswärtige Politik e.V., DGAP).
Teaching
- Intercultural Business Communication
- Intercultural Management
- Country Analysis: Asia / Culture and Society of Asia
- Collaborative theses with companies of all kinds
- Theses on topics related to intercultural communication and country analysis
- Empirical studies on external image analysis / advertising analysis
Research and Cooperation
- External Image Analysis / Country Image Analysis
“Changing Local Perceptions of China? An Analysis of Duisburg Daily Newspapers from 2013 to 2022” in cooperation with Prof. Dr Werner Halver (HRW), Mr Tim Hildebrandt (MA, HRW), and colleagues from USST (Shanghai).
- External Image Analysis / Country Image Analysis
Asia Management Lab / Country Image Analysis