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Contact persons

4
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Sebastian Cox
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr


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Liane Trzebiatowski-Simikić
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr


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Prof. Dr. Christian Müller-Roterberg
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr


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Esther Egener
Campus Mülheim

Duisburger Str. 100 45479 Mülheim an der Ruhr

course

International marketing and management

Academic Degree
Master of Arts (M.A.)
Standard period of study
5 Semester
Study start
Sommer- & Wintersemester
Admission restriction
Zulassungsbeschränkt
Subject area
Fachbereich 2
Institute
Institute of Business Administration
Study location
Mülheim an der Ruhr
Accreditation
Accredited

"International marketing and management is a versatile master's degree programme with great career prospects."

"Marketing holds a crucial role in today's globalized economy. The Master's in International Marketing is designed in alignment with these advancements, seamlessly integrating the program's content with international events. Aspiring marketing experts should not only excel in foreign languages but also possess a deep understanding of the international economic landscape, enabling them to act and communicate effectively in intercultural contexts."

Programme content

  • Consolidation of general business administration knowledge
  • Specialisation in International Marketing Management
  • Examination regulations, module handbook & study plan

A large number of German companies are active on international markets and, conversely, Germany is an important sales market for many international companies. This specialisation takes a closer look, for example, at how consumers behave in international markets or which international marketing decisions should be made and how. This is covered in the modules

International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management.

Business administration modules such as Human Resource Management, Strategic Management or Project and Process Controlling prepare students for working in management positions.

Prerequisites for the programme include a very good command of English (according to the Common European Framework of Reference for Languages, level B2), as some of the teaching material is written in English. The language of instruction is German. Two of the four specialisation modules are in English. Final module examinations are also written in English.

Your course of studies

Human Resource Management

6 Credits

International Marketing

6 Credits

International Marketing Strategy (English)

6 Credits

Technology and Innovation Management

6 Credits

Consumer Behaviour with Intercultural Aspects (English)

6 Credits

Strategic Management

6 Credits

International Customer Relationship Management

6 Credits

Elective module 1

6 Credits

Projekt­ und Prozesscontrolling

6 Credits

Intercultural managemente

6 Credits

International Marketing Research

6 Credits

Elective module 2

6 Credits

Master's thesis and colloquium

18 Credits

Application process

The application phase for the admission restricted Master’s degree programmes for the coming winter semester begins on 01. May 2024 and ends on 01. August 2024. Applications can only be submitted online via our application portal.

If you have any questions, please contact the application support team.