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Prof. Dr. Simone Roth was recruited to the Ruhr West University of Applied Sciences in October 2018 and represents the teaching area general business economics, esp. marketing and international marketing. She is also the representative for internationalization of the Economic Institute of the Ruhr West University of Applied Sciences.
Prior to that, she was Professor of International Marketing at the brand university, University of Applied Sciences for Design and Communication (Hamburg) for four years, where she was head of the master's program in International Brand Management. In addition, she was the vice president of the university for three and a half years.
Her professional experience is based on ten years as a senior executive in various management positions at Henkel Beauty Care in international marketing, national marketing, sales and as director of the Beauty Care executive office (Düsseldorf). She previously worked for four years as a senior consultant at the brand consultancy Esch. The Brand Consultants (Saarlouis).
As part of Henkel's Leadership Academy, she completed programs at Thunderbird School of Global Management (Glendale Arizona, USA), IESE Business School, University of Navarra (Barcelona, Spain) and Cranfield School of Management (Cranfield, England).
She received her PhD in brand communication, focusing on the use of sounds and music for branding. She graduated from the Justus Liebig University (Giessen, Germany) with a degree in business administration, majoring in marketing, statistics and human resources.
Simone Roth is an alumna of the Bertelsmann Foundation's 'Business Women School' for the promotion of women in leadership positions.
You can find her profile at ORCID here